Creating Brand Experiences through Mixed Reality

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In the quickly shifting sands of the Wild West of Virtual Reality many new technologies and uses are emerging. VR’s immersive media allows people to experience, explore and learn from their VR environments using more of their biological toolset, bridging the gap between the intellectual data available to our digital society, and our intuitive sense of exploration and presence when placed in a given environment. VR environments can serve to transport people to different places, imaginary or real, and these places can then be augmented by infinite layers of digitized information accessed through user interaction.

Join us for an evening to understand a little bit more how VR is created, what considerations we can have to create great VR experiences, and how VR is playing a role in disciplines like Medicine, Museology, and Entertainment among others.

For more information please visit the website site at:

http://fort-lauderdale.siggraph.org/creating-brand-experiences-through-mixed-reality/.

Looking forward to seeing you there!

Brian Keiser
Chairman
Fort Lauderdale ACM SIGGRAPH

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